16 TO 22 SEPTEMBER 2026 · REPORT 08
Eight companies came onto the board in seven days, the largest intake week since the tracker opened, and the open pipeline rose by S$12,586 to S$34,772. Every one of the eight arrived at a first stage and none of them moved past it, so the whole gain sits at the front of the funnel. At the other end nothing was delivered, and the launch date a customer wrote on their own onboarding form is tomorrow. The week also built something the board has never had: fifteen documents were filed onto deal records in four days, against two in the previous three months.
Eight new companies in seven days, which is more than the previous five weeks put together. BIOAIR Lifestyle and Simply Music on 15 September, Prezage on 16 September, Beta Insights on 17 September, SB Foodie and Vyna Nails Xpress on 20 September, JH Star and Venlis on 22 September. Seven of the eight carry a package and a price, worth S$11,584 between them. Six entered at exploratory call, and Prezage entered directly at purchase order in progress. Not one of the eight has moved since it was created, which is normal at this age and is only worth saying because nothing at the other end of the board moved either.
The launch date a customer set for themselves is tomorrow. The Atosh onboarding form received on 9 September carries a requested launch of 23 September, with the customer's own reason recorded on the form as "two weeks from today". Report 07 reported it at eight days out. Tonight it is one day out. In the fortnight since, the deal moved from mockup demo to purchase order in progress on 16 September and a purchase order was filed against the record on 21 September, so the commercial side advanced. What did not happen is any development event: there is no stage change into development on this record, the only development event in the whole stage log still belongs to Resolute, and the form's own "about" field still reads "I will get back on this one". The form also asks for Shopify-native inventory, twenty-five to a hundred product lines and online purchase as the primary conversion, against a fifteen-page Business package.
The duplicate that dominated last week's report is gone, and it was removed rather than reconciled. Report 07 found two live records called ATOSH (SG) PTE. LTD. worth S$4,398 together and asked for one line on each saying which was which. Tonight there is one. The Core record that sat at purchase order in progress from 8 September is no longer in the deals table, and the only trace it left is its creation event, still sitting in the stage log with no deal attached to it. The surviving record is the Business one at S$2,700, which is the plan the onboarding form asked for, so the outcome looks right. It is worth saying plainly that a deletion answers the question by removing it: nothing on the board records which of the two sets of customer details survived, and the database keeps no deletion log. A second record was created on 16 September at exploratory call and has also been deleted; nothing readable says which company that was, and no documents or files were ever attached to it.
Fifteen documents were filed onto deal records between 18 and 21 September. Before this week the CRM held two files in total, both on Aurelle, both from July. Tonight it holds seventeen. Quotations were filed for Prezage, WLXPRESS, Atosh, San Ho, DC Marketing, Resolute, Space Design, Aurelle, Venlis and JH Star. Purchase orders were filed for DC Marketing, Resolute, Space Design and Atosh. Aurelle also received its quotation and its invoice, which completes the paper trail on the one delivered site. This is the first week the board has carried its own evidence rather than relying on a note saying a document exists.
The largest intake week on record. Seven of the eight are priced, worth S$11,584. All eight are still at the stage they entered at.
Against two in the previous three months. Ten quotations, four purchase orders and one invoice, across nine companies.
23 September, written on the Atosh form on 9 September. The deal is at purchase order in progress and no development has started.
The duplicate Atosh record, and one created on 16 September that no report ever saw. Both survive only as orphaned creation events.
Of twenty. Seven are still dated 14 August, now thirty-nine days past. One deal had its date moved forward all week.
One quotation is filed against the wrong customer, and this is not an inference. The quotation stored on the Atosh record and the quotation stored on the WLXPRESS record are the same file: identical SHA-256 checksum, identical size of 206,826 bytes, and a filename that names WLXPRESS on both. They were uploaded a minute apart on 18 September. So Atosh has no quotation of its own on file, and its record is carrying another customer's priced document. Both need correcting: the wrong file removed, and Atosh's own quotation filed in its place.
Waterline LLP is now WLXPRESS Pte Ltd, and the price gap that has been open across six reports is closed. Same record, entered 20 July, same move to purchase order in progress on 12 September. It now carries the Business package at S$2,700, its note reads that the business package was signed and a purchase order is pending, and its action line records a quote issued to MyRepublic on 15 September. Its follow-up date has been moved forward to 30 September, the only live deal on the board with a follow-up date still in the future. That answers the fifth thing report 07 asked for, and the only live record left with no package and no price is Humansco, entered eight days ago and waiting on a package list.
Five records were opened for the first time in a month, and three of them did not change stage. Aurelle, Resolute, DC Marketing and Space Design were all edited on 19 September within four minutes of each other, and WLXPRESS, San Ho and Atosh on 21 September within three minutes. In every case the edit was the document upload. Report 07's central complaint was that these records had not been opened since 11 or 18 August, so somebody did go through them. What did not follow was a stage change on Space Design, DC Marketing or San Ho, and none of the four records that received a purchase order document has its purchase order date field filled in.
CK Tan Law Corporation moved backwards. On 16 September it went from purchase order in progress to request of quotation. It is the oldest deal on the board at seventy-four days and its last logged customer contact is still 11 August. The move resets the board's own stage clock, so a deal that has been stalled since August now reads six days at its current stage. The reason recorded in August still stands and is a good one, that Mr Tan signs off once his court case ends, but the record has not been touched since and nothing says whether the stage was corrected or the deal genuinely fell back.
The five actions from 29 July that bear on a sale or a website deal, now fifty-five days old:
| Action agreed on 29 July | Status | Evidence, checked tonight |
|---|---|---|
| Clean the pipeline: mark inactive or unclear deals closed lost, keep active ones moving | Half done | Genuinely better in one half and worse in the other. The duplicate company name is gone and the no-price record is priced, which were the two specific complaints. Against that, the eight records added this week arrived with fields missing: six live records now carry no partner name where last week it was one, four carry no lead source, and five carry no first-meeting date. Ten of the twenty live records have no owner. All five closed-lost records still carry a reason, so the original clean-up holds. |
| Separate CRM view for StarHub, updating the central CRM in real time | Done | Proven again by volume rather than by a status code. Eight new deals, eleven stage changes, fifteen document uploads and two record deletions were all written through these services into the database this report reads, the newest of them this morning. |
| Review the hosting renewal fee annually against cost changes | Not started | Renewal was set on 29 July at S$980 per website on a two-year cycle, with a three per cent annual adjustment discussed. Still no named owner and no review date recorded anywhere readable. The 29 July meeting is still the most recent minuted meeting on file, fifty-five days ago, so there has been no forum in which this could have been agreed. |
| Rename the support top-up package for clarity | Not started | Read live from the package table tonight: it holds exactly six website packages and nothing else, Starter and Lite at S$1,198, Growth and Core at S$1,698, Premium and Business at S$2,700. The 2h, 9h and 15h tiers at S$160, S$300 and S$400 exist only in the 29 July meeting note. New Lucky Shoes asked about support at its first meeting and is still at exploratory call, unquoted, fourteen days later. |
| Follow up on the prospect with the insecure website backend, call scheduled for the next day | Cannot be traced | Carried here for the first time. The 29 July note names no company against this action, describing only a prospect with a nice site, no security headers, no ongoing updates, a limited CMS and an interest in running a shop. The one record created on 30 July is CECO Construction, whose recorded requirement is tiling and whose notes say nothing about security or e-commerce, so the match cannot be made from the board. One company name written against this action would settle it in a second. |
And the five things last week's report asked for:
| Asked for on 15 September | Status | Evidence, checked tonight |
|---|---|---|
| Decide whether the two ATOSH records are one customer | Done | Resolved on 16 September by deletion. One record remains, the Business one at S$2,700, matching the plan on the onboarding form. It moved to purchase order in progress the same day and a purchase order was filed on 21 September. The board no longer contradicts itself. What is not recorded anywhere is which of the two sets of details survived the merge. |
| Answer the 23 September launch date, either way | Not done | Nothing on the Atosh record acknowledges the date. Its action note still reads that the client is checking brand and distribution rights with their principal, which was written in August. The commercial side moved, with a stage change and a purchase order. The date is tomorrow and there is no development event, no note naming a revised date, and no record of the customer being told either way. |
| Move Space Design out of onboarding, third week of asking | Not done | The record was opened on 19 September for the first time since 18 August, and its quotation and purchase order were filed that day. The stage did not change. It has been at submission of onboarding for forty-nine days, its form arrived thirty-six days ago and its design was signed off twenty-four days ago. Aurelle went from form to a live signed-off website in twenty-eight days. |
| Clear San Ho and DC Marketing | Half done | DC Marketing has a purchase order document on its record, filed 19 September, which is the first thing to happen on that deal since 5 August. Whether it clears the SBU portal approval cannot be read from a filename, and the record still sits at submission of onboarding with its last note dated 5 August. San Ho has moved not at all: a quotation was filed on 18 September, but it remains at PO signed for forty-two days and the price exception has been with MyRepublic since 11 August. |
| Put a price on WLXPRESS before the order goes further | Done | Business package at S$2,700, recorded against the record, with a quotation filed on 18 September and a note that the quote went to MyRepublic on 15 September. Its follow-up date was moved forward to 30 September. This is the cleanest close of any ask across eight reports. |
Up seven on the week: eight entered and one was deleted. The largest single-week change since the tracker opened on 19 June.
Up seven, the third rise in a row. Nothing was won and nothing was lost, so the whole gain is intake for the third week running.
Aurelle + Aesthetics. Site live, handover signed 2 July, and this week its quotation and invoice were filed too. Still the only one, twelve weeks on.
One no decision, two no requirement, two to a competitor. Unchanged for four weeks.
Five of twenty-six, down from 26 per cent. For the third week the rate fell because names were added underneath it, not because anything was recovered.
The funnel has gone top-heavy in one week. Exploratory call more than doubles from four to nine, and request of quotation appears for the first time with three records in it, two of them entered there directly with their quotation attached the same hour. Mockup demo falls from two to one because Atosh left it. Everything from submission of onboarding rightwards is unchanged: two, one, one, one. Twelve of the twenty live deals are now at the first two stages. That is the shape of a channel that has learned to generate meetings faster than it converts them, and the far end still reads one delivered site, delivered on 2 July.
| Company | Package | Value | Stage | Days here | Waiting on |
|---|---|---|---|---|---|
| Resolute Inc | Core | S$1,698 | In development | 13 | Us, and correctly so. Design signed off 4 Sep by Eddie Quek Chin Boon, form in the same evening, build started 9 Sep. Its quotation and purchase order were filed on 19 Sep. The form arrived with almost every brand and content field blank and no domain named, so written copy and a domain are still outstanding from the client. |
| ATOSH (SG) PTE. LTD. | Business | S$2,700 | PO in progress | 6 | Us, on a date that falls tomorrow. Moved from mockup demo on 16 Sep, purchase order filed 21 Sep. The form of 9 Sep asks for a 23 Sep launch and arrives with the copy written. Its own action note still reads that the client is checking brand rights with their principal. The quotation on this record is WLXPRESS's file, not this customer's. |
| Space Design Architects | Business | S$2,700 | Onboarding | 49 | Us, fourth week of asking. Form in 17 Aug naming the domain space-design-architects.com, design signed off 29 Aug by Pusparani Nagarajah. Record opened on 19 Sep and its quotation and purchase order filed, but the stage did not change. Still outstanding from the client: hero headline, sub-headline, tagline and three selling points, all blank on the form. |
| San Ho Technologies | Core | S$1,698 | PO signed | 42 | MyRepublic. Customer signed 6 Aug; the plan was pitched at S$149 a month before GST and the exception request has been open since 11 Aug, now forty-two days. A quotation was filed on 18 Sep but no answer is recorded and the stage has not moved. |
| DC Marketing | Core | S$1,698 | Onboarding | 44 | MyRepublic, probably not for much longer. Order loaded into the SBU portal on 5 Aug and last noted as Submitted, forty-eight days on. A purchase order document was filed on 19 Sep, which is the first movement since. Whether that clears the approval cannot be read from the file, and no onboarding form has been received from this customer. |
| WLXPRESS Pte Ltd | Business | S$2,700 | PO in progress | 10 | MyRepublic. Reported as Waterline LLP until last week, same record, entered 20 Jul. Quote issued to MyRepublic on 15 Sep, quotation filed 18 Sep, purchase order pending. Now priced at Business after six reports carrying nothing, and the only live deal whose follow-up date is still in the future. |
| Prezage | Starter | S$1,198 | PO in progress | 6 | Unclear, and that is the finding. Entered 16 Sep straight at purchase order in progress and a quotation filed on 18 Sep, so it is a real quoted deal. Against that it carries no lead source, no partner, no first-meeting date, no note and no action line. The only thing the board knows about it is a name, a contact number and a price. |
| CK Tan Law Corporation | Premium | S$2,700 | Request of quotation | 6 | The client, for a good reason, but the board now hides how long. Moved backwards from purchase order in progress on 16 Sep. Mr Tan is in the middle of a court case and signs off once it ends. It is the oldest deal on the board at seventy-four days and the last chaser logged is still 11 Aug. |
| PIU PTE. LTD | Core | S$1,698 | Mockup demo | 60 | The client. The update promised for the week of 10 to 16 Aug never came and no chaser has been logged since 11 Aug, forty-two days. The longest single stall on the live board. |
| CECO Construction & Engineering | Lite | S$1,198 | Exploratory call | 54 | Salesworks. One chaser on 11 Aug and nothing has come back. Still the oldest deal on the board sitting at the first stage. |
| New Lucky Shoes | Business | S$2,700 | Exploratory call | 14 | Us, to settle scope before anything is quoted. Record untouched since it was entered on 8 Sep. Five hundred or more product pages against a fifteen-page Business package, and open questions about what support covers. |
| I Women Wellness | Core | S$1,698 | Exploratory call | 11 | Us. First met 9 Sep with Norilah Binte Omar, entered 11 Sep, note says questions clarified and a mockup is being prepared. Eleven days on, no mockup is recorded and no partner name is against the record. |
| Humansco Pte Ltd | not set | not set | Exploratory call | 8 | Us. Discovery meeting with Amos Tan on 14 Sep. The customer asked for a detailed list of the packages and will return the questionnaire once they have chosen, so a package list going out is the next move. Eight days and the only live record with no package and no price. |
| BIOAIR Lifestyle | Core | S$1,698 | Exploratory call | 7 | The client. Raymond is discussing the proposal with his business partner and will relay the decision; no date was given. His original site is described as badly hacked and a stand-in site was built elsewhere, so the requirement is real. The recorded objection is the two-year contract and being locked in, which is a commercial answer rather than a build one. |
| Simply Music | Core | S$1,698 | Exploratory call | 7 | Both sides. Denny Pue wants a mockup before deciding and has undertaken to send reference URLs he likes. Neither the mockup nor the URLs is recorded as having moved in seven days. |
| Beta Insights | Starter | S$1,198 | Exploratory call | 5 | Us. Note of 16 Sep says the questionnaire goes to Leonard so a mockup can be built, and Leonard decides after the mockup. Five days and no questionnaire is recorded as sent. |
| SB Foodie Pte Ltd | Lite | S$1,198 | Exploratory call | 2 | Us. Discovery call 18 Sep, a mockup is being prepared, and the customer confirms the package after reviewing it. No partner name and no first-meeting date on the record. |
| Vyna Nails Xpress | Starter | S$1,198 | Exploratory call | 2 | Both sides, and this one is specified properly. A ten to fifteen question dropdown questionnaire goes out with the mockup; the client supplies real photographs of nail art and staff to replace the stock images, plus the current price list. Submitting the questionnaire triggers development. No partner, no source and no first-meeting date recorded. |
| JH Star | Core | S$1,698 | Request of quotation | 0 | The client. Entered this morning with the quotation already filed against the record, awaiting purchase order, questionnaire and mockup to follow. Contact is the business owner, Xue Meichun. No partner, no source and no first-meeting date recorded. |
| Venlis Pte. Ltd. | Core | S$1,698 | Request of quotation | 0 | The client. Entered this morning with the quotation already filed, awaiting purchase order, questionnaire and mockup to follow. Contact is the director, Ji Wei. No partner, no source and no first-meeting date recorded. |
| Aurelle + Aesthetics | Core | S$1,498 | Handover signed | n/a | Nothing. Delivered 2 July, paid, closed. Quotation and invoice filed on 19 Sep, which completes its file. |
| Brinda's Pte Ltd | Premium | S$2,700 | Lost · competition | 25 | Closed on 28 August. No vendor named, no price recorded and no customer decision date noted. The only MyRepublic-sourced deal in the tracker. |
| Chic Coook | not set | not set | Lost · competition | 55 | Went to another vendor on 23 July after five weeks of chasers with no reply. |
| DLUXETRIBUTE LUXE | not set | not set | Lost · no urgency | 19 | Wanted management of an existing e-commerce site, which is not what the package is. The true age is sixty days from 24 July; the nineteen shown is the board's own clock, reset by the reason being changed and changed back on 3 September. |
| Livepure | not set | not set | Lost · no decision | 95 | Customer overseas, return date unknown as of 5 August. |
| Luxury Mattress | not set | not set | Lost · no urgency | 95 | Discovery call rescheduled by the customer, new date never given. |
The week answered three of last week's five asks and left the two that have a customer waiting. The duplicate is resolved, WLXPRESS is priced, and DC Marketing has a document where it had nothing. Those were the record-keeping asks, and record-keeping is what the week was spent on. The two still open are the ones where somebody outside the company is waiting on an answer: Space Design, whose form and sign-off are complete and whose stage has not moved in forty-nine days, and the 23 September launch date, which arrives tomorrow with nothing said to the customer either way. The pattern across eight reports holds: this board gets tidied reliably and answered slowly.
Five of the twenty live deals, worth S$10,494, are held on our side of the table. Space Design at S$2,700 waiting on a stage change, San Ho at S$1,698 waiting on a price decision, DC Marketing at S$1,698 waiting on confirmation that its approval landed, Atosh at S$2,700 waiting on an answer about tomorrow, and Resolute at S$1,698 correctly in our hands and being built. Nothing in that figure needs a customer to decide anything.
The new intake arrived without the fields that make it traceable. Six live records carry no partner name against them, worth S$8,688, where last week it was one. Four carry no lead source, so the board cannot say whether they came through StarHub. Five carry no first-meeting date. Ten of the twenty live records have no owner. Every one of those gaps is on a record created in the last two weeks, which means the intake process is faster than the thing that fills in who brought the deal.
The twenty live deals at their recorded values. Up S$12,586 on last week, the largest weekly rise the tracker has recorded.
Seven priced entries out of eight. The rest of the rise is WLXPRESS finally priced at S$2,700, less S$1,698 removed with the deleted duplicate.
The same four deals at the same value for a seventh consecutive report. Space Design, San Ho, DC Marketing and Resolute, and only Resolute is being built.
Six live records, five of them entered in the last week. The board cannot say who brought a quarter of its own pipeline.
San Ho and DC Marketing. One price approval open since 11 August and one portal approval since 5 August, and both records received a document this week without a decision.
The pipeline rose by more than half and the average deal got smaller. The average live deal that carries a value is S$1,830 across nineteen of the twenty, down from S$2,017, because the week's intake was weighted to Starter and Lite rather than Business. That is not a problem in itself, it is what a widening top of funnel looks like, but it does mean the S$12,586 rise buys less delivery work than the headline suggests. The four deals past the purchase order have now held the same S$7,794 for seven reports, which is the figure that has not moved in any edition of this report.
The arithmetic that should decide Tuesday's call. S$2,700 of signed-off work still needs a stage change. S$3,396 needs two decisions that are older than six weeks. S$2,700 needs one sentence to a customer about tomorrow. That is S$8,796, a quarter of the open pipeline, and not a cent of it is waiting on a customer to decide anything. Against that, S$11,584 of new work arrived this week that nobody has yet been made responsible for.
The benchmark is now eight days behind a customer who did everything asked of them. Aurelle + Aesthetics sent its onboarding form on 4 June and had a live, signed-off website on 2 July: twenty-eight days, including the client supplying logo, prices and content. The market takes eight to twelve weeks for the same job, which is exactly why this channel is worth selling. Space Design sent its form on 17 August and is tonight at day thirty-six with nothing built. Resolute is at day eighteen and in development. Atosh is at day thirteen and at purchase order in progress with a launch date of tomorrow.
The only completed cycle on record, and the standard everything below is measured against.
Eight days past the whole Aurelle cycle with no stage change recorded. Its record was opened on 19 September and the stage still did not move.
23 September, thirteen days after its form arrived. No development event exists on the record and the customer has not been answered.
Was 50. Read this as arithmetic, not speed: eight records aged nought to seven days were added underneath the old ones, and nine live deals are still older than the entire Aurelle cycle.
Four of the five were entered this week. This is the field that proves the cycle figures are not flattered by late logging, and a quarter of the live board no longer carries it.
That median of twelve and a half days is the most misleading number on this page, so it is worth being explicit about it. It fell from fifty to twelve and a half in one week, and nothing got faster. Eight new records aged between nought and seven days were added beneath the existing ones, which pushed the middle of the list down. The old deals are untouched: CK Tan at seventy-four days, Resolute at sixty-seven, DC Marketing and WLXPRESS at sixty-four, Space Design and PIU at sixty, San Ho at fifty-seven, CECO at fifty-four, Atosh at forty-two. Nine live deals are older than the twenty-eight days it took to build and deliver an entire website. A median that improves while every individual deal ages is the signature of intake outrunning delivery, and it is the reason this report measures from the form rather than from the entry date.
The late-logging check still passes, but it is thinner than it was. The median gap between first meeting and CRM entry is nought days across nineteen dated records, the worst case is seven days, and five deals were entered before the meeting took place. So no figure above is understated by deals being written down late. The caveat is new: seven records now carry no first-meeting date at all, five of them live, and four of those five were created this week. The check holds on the records that have the date, and it can no longer be run on a quarter of the live board.
The missed follow-up round is now thirty-nine days old and the rest of the board has joined it. Seven deals are still dated 14 August and every one of those dates sits untouched in the record: CK Tan, Resolute, DC Marketing, PIU, San Ho, CECO and Atosh. Seventeen of the twenty live deals are past their follow-up date, against thirteen of thirteen last week. The one genuine improvement is WLXPRESS, whose date was moved forward to 30 September, and it is the only follow-up date on the live board still in the future. Moving a date is the cheapest action on this entire report.
Read across eight reports, the channel has proved it can sell and has not yet proved it can deliver at volume. One week produced eight new companies, ten quotations, four purchase orders and a functioning document archive. The same week produced no delivery, no new onboarding form, no new design sign-off and no second site live. The last minuted meeting is still 29 July, fifty-five days ago, which means every action on this page has gone nearly eight weeks without a forum in which anyone reports against it. Eight reports have now said the same thing, and the pipeline is half again as large as it was when the observation was first made.
The customer wrote the date on their own form and it is tomorrow. If it is achievable, say so and start. If it is not, say that and give a real date. This was asked last week at eight days out and nothing was said. S$2,700, and the goodwill of the most complete form the channel has received.
The two files are byte for byte identical and the filename names WLXPRESS. So Atosh has no quotation of its own on file and is holding another customer's priced document. Remove it, file Atosh's own, and check the other eight quotations uploaded on 18 and 19 September the same way.
Form in thirty-six days, design signed off twenty-four days, forty-nine days at the same stage. The record was opened on 19 September and its documents filed, so somebody was in it. The stage change is one click and it is worth S$2,700.
San Ho's price exception is forty-two days old and its stage has not moved; yes or no both unblock it. DC Marketing now has a purchase order on file, so say in one line on the record whether the portal approval landed and move the stage. S$3,396 between them.
Six live records carry no partner, four no lead source, five no first-meeting date, ten no owner. S$8,688 of pipeline the board cannot attribute. Filling this in at entry is what keeps next month's report able to tell you where the deals came from.
One line for the meeting: the channel added eight companies and S$12,586 in a week, filed its first real document archive, and still has one delivered website in twelve weeks. The bottleneck has moved and it is no longer the pipeline being thin. It is that the four deals sitting past the purchase order have carried the same S$7,794 for seven consecutive reports while the front of the funnel more than doubled. The single decision worth the call is who owns the board between customer contact and development starting, because the week just proved that selling is not the constraint.
WEEKLY CADENCE REPORT No. 08
PERIOD 16 TO 22 SEP 2026
PREPARED BY GENAXIS PTE LTD